Project Details
eCommerce store for sportswear retailer
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‘Thank you very much indeed for your help - you have been most helpful and patient throughout all of this. … Thanks once again for all your efforts and understanding.’ Corrie Williams, 3ForaGirl
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Client Name
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3ForAGirl
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Sector
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Retail
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Completion Date
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06/11/2005
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Service
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Websites
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Technologies
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.NET 2.0, ASP.NET, SQL Server 2000
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Project Description
3 for a girl, 4 for a boy sell sports clothing with an emphasis on jerseys for women. They required an eCommerce site with a strong visual identity to reflect the high quality of their brand and an intuitive way of navigating their product catalogue which is organised by gender and then by sport.
A strong male versus female design was chosen and several minor customisations made to the underlying Pro:Commerce product to present products with appropriate male/ female styling.
A second important distinction of the product was the high quality of the clothing and so Propona recommended the use of multiple product images with lots of attractive close-up photographs to give customers a very visual and intuitive shopping experience.
The 3rd party payment provider used for this project was WorldPay.
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